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MetLife has teamed up with Snoopy, the iconic Peanuts character, to market its pet insurance through employee benefits programs. Remarkably, MetLife had a 30+ year relationship with Snoopy from 1985 until 2017 – when they separated from their life and annuity business.
Despite the rising number of pet owners in the US, only a small percentage (less than 3%) of pets are currently insured. MetLife aims to change this by educating pet parents about the benefits of pet protection for safeguarding personal finances and improving their pet’s well-being.
MetLife’s research indicates that in 2022, 84% of pet parents experienced higher pet care costs, and 50% of them worry that the escalating costs will make it difficult for them to continue being a pet parent. In addition to rising prices for routine care and pet necessities, pet parents may also have to deal with exorbitant bills they may not be able to afford for emergency vet visits, surgeries, or extended hospital stays.
According to MetLife’s 20th Annual Employee Benefit Trends Study (EBTS), 65% of employees with pets are currently interested in their employer offering pet insurance.
As the leading pet health insurance provider in the workplace, MetLife’s affordable, extensive coverage includes:
With Snoopy’s help, MetLife hopes to raise awareness about pet insurance and its benefits – which means more pets receive the care they need, and pet owners can remain worry-free. Learn more.
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